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Tiktok competes with Facebook over e-commerce

 


TikTok plans a massive expansion of e-commerce in the United States, where it is competing for face-to-face with the facebook giant.

The China-owned video app has shared advertisers with a number of new features for 2021, such as the tool that allows the most popular platform users to share product links and automatically earn commission across any sale.

Content makers won't necessarily need a connection to the brand itself and will be able to link to any products they love.

TikTok, owned by China's Bite Dance, aims to allow brands to display their product list across the platform, according to a report from the Financial Times.

It is also said: The app publishes shopping via live stream, a mobile version of tv shopping channels, where users can buy goods in just a few clicks after seeing it displayed by TikTok stars.

This follows a test of the live shopping feature with Wal-Mart, which was announced late last year.

It seems that TikTok is about to skip offering a desktop experience and move directly to e-commerce.

These tools allow TechTalk, which has announced a partnership with e-commerce platform Shopify, to compete with Facebook face-to-face.

Last year, Facebook introduced tools via the image-sharing app Instagram in some countries to make it easier for people to buy goods, as well as a digital shopping channel via Facebook's flagship website.

Meanwhile, Instagram introduced Reels, a version of the scrollable TikTok video feed.

The current advertising system is still under development, and an ad agency executive said: The product and content have not matured as advertisers want.

The platform had plans this year to further develop its advertising platform, which allows brands to easily place their ads online rather than manually connecting with the salesperson, bringing them in line with larger competitors.

It also aimed to improve its tools for targeting ads, including user tracking.

TikTokTalk last week announced its first major deal with advertising agency WPP, giving the London-based agency early access to the latest TechTalk advertising products.

The move has alarmed rival social media platforms, with a wide audience of young users who are partly underutilized as the biggest attraction for TikTok. 


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