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Production of iPhone 12 mini may stop due to weak demand

 


Apple may stop producing the iPhone 12 mini due to weak demand, after the mini version of the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, which is believed to be performing relatively better in the market, appeared.

Apple has brought the iPhone 12 mini in order to provide a key choice for consumers looking for a small flagship iPhone, however, the device was not able to meet expectations.

The iPhone's mini-version shares many similarities with the iPhone 12, but with a smaller screen and shorter battery life.

William Yang, the supply chain analyst at investment banking firm JP Morgan, said in a note to investors that production of the iPhone 12 mini could be halted by the second quarter of 2021.

The downtime does not mean that the mini-version of the iPhone is leaving the market altogether, as there is still enough stock to keep the small model available for some time.

The analyst reportedly lowered production forecasts for the iPhone's mini-version by up to 11 million units.

iPhone 12 production forecasts have also been reduced by 9 million, while iPhone 12 Pro and iPhone 11 production is expected to grow by 2 million and 8 million units, respectively.

Last month, market research firm CIRP reported that the mini version of the iPhone attracted only 6 percent of total iPhone sales during October and November.

Ming-Chi Kuo, a trusted analyst, noted last year that the iPhone 12 mini, along with the iPhone 12, did not meet the expected demand.

Being the smallest in the series, the iPhone 12 Mini comes with a 5.4-inch screen, the iPhone 12 and iPhone 12 Pro share the same 6.1-inch screen, while the iPhone 12 Pro Max, the largest in the series, has a 6.7-inch screen.

Yang said in his note that the production forecast for the iPhone 12 Pro Max could grow by 11 million units, and the analyst said: There are four new devices in the second half of 2021, featuring smaller design, better battery life, and camera improvements.

The analyst predicted that Apple's supply chain partners will build between 80 million and 90 million units for the iPhone 2021 range, up from 76 million units for the iPhone 12 lineup in the second half of 2020.

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