Min menu

Pages

Facebook appeals to iPhone users

 


With Apple launching alerts within iOS 14 that require people to grant permission to track app-based data, Facebook promises its own alerts, which glorify the benefits of personalized ads.

Apple's iOS 14 system close to each third-party app will require you to request your permission to track your web activities in order to show personalized ads. It's a change that is expected to cause millions of iPhone owners to unsubscribe from data tracking. But guess who wants to convince you to join?

On Monday, Facebook said it was working on a new notice for iOS 14 devices that would highlight the benefits of data tracking - and it's an important way to socialize and small stores that rely on Facebook ads.

"To help people make a more informed decision, we also display our own screen, along with the Apple screen. The company said it will provide more information on how we use custom ads, which support small businesses and keep apps free.

Facebook plans to launch notifications along with iOS 14 privacy alerts, which will allow you to decide to subscribe to app data tracking or unsubscribe. "If you accept Facebook and Instagram claims, the ads you see on these apps won't change. "If you refuse, you will continue to see the ads, but they will be out of your interests," the social network said.

Facebook decided to create notifications, noting that privacy alerts coming on iOS 14 say nothing about the benefits of personalized ads. As a result, the company fears that many iPhone owners will block data collection efforts.

According to Facebook, the biggest loser will be small businesses that rely on the social network to serve targeted ads to reach interested customers. Facebook said in December: "During the test, we noticed that publishers faced a 50% drop in profits when customization was removed from mobile app ad installation campaigns." Free mobile apps that rely on online advertising also risk seeing their money run out.

The other loser is Facebook itself. Without targeting ads accurately, businesses may decide to skip marketing products on social networks for other competing services.

Facebook is framing the whole issue as bad for the free Internet. However, the company ignores its infamous record of mishandling user data, causing a deterioration in trust in the social network. Last week, Apple's CEO, Tim Cook, also condemned companies like Facebook for violating people's privacy while making users extremist with extremist content.

"Technology doesn't need huge sets of personal data, grouped together across dozens of sites and applications, in order to succeed," Cook said in a speech. "The Declaration exists and has flourished for decades without it."

reaction: