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Facebook announces the start of reducing political content

 


Political content accounts for only about 6% of what people see on Facebook in the Us, yet there are big demands for reducing it.

Facebook CEO Mark Zuckerberg said at the recent earnings meeting that one of the common observations we hear is that people don't want political content to dominate their news feed.

Based on these observations, over the next few months, we will better understand people's diverse preferences for political content and test a number of methods based on those statistics, Asta Gupta, Facebook's executive director of product management, said on the company's blog.

"As a first step, we will temporarily reduce the distribution of political content in (the latest news) for a small percentage of people in Canada, Brazil, and Indonesia this week and in the United States in the coming weeks," he said.

"During these initial tests, we will explore various ways to arrange political content in people's abstracts using different signals, and then decide which methods we will use in the future," he said.

According to Gupta, MERS-CoV information from trusted health organizations such as the World Health Organization, as well as national and regional health agencies and services from affected countries, will be exempt from these tests. In the context of the 1990s, the government's policy of "protecting the interests of the people of The United States of The Nation" was

To determine the effectiveness of these new methods, Facebook will survey people about their experience during these tests: "It's important to note that we don't completely remove political content from Facebook. Our goal is to keep people able to find and interact with political content on Facebook while respecting everyone's desire and preferences."

Gupta said that based on the analysis in the United States, political content accounts for only about 6% of what people see on Facebook. Although the news feed varies from person to person, we know that even a small percentage of political content can affect someone's overall experience.

"We already offer controls to help you manage what you see in (latest news), such as (favorites) tools, which let you identify the people and pages you want to prioritize in (the latest news);

 Source:https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed/

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