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Does Facebook succeed in convincing iPhone users of the benefits of data collection in its apps?

 


With Apple's launch of the new iOS 14(iOS 14) feature, expected to be launched early next spring, requiring the app developer to request a one-time user's permission before the app tracks its activities across other corporate apps and sites, which will limit targeted advertising, many advertising companies, such as Facebook and app developers, have begun to prepare to receive this feature as Apple has not given up on its offer despite the pressures it has been under.

Facebook, one of the companies most affected by this feature, according to many observers, announced that it plans to show special notices displayed next to privacy notices from Apple to convince iPhone users of the benefits of data collection and targeted advertising will it succeed?

In short, what Apple wants to do with the new pop-up privacy notifications is: offering two options for phone users to choose from, one of which is: explicit rejection and blocking any app that tries to track users by collecting their personal data to target them with ads, meaning that the new feature allows users to share their ad ID (IDFA).

The user will be asked before using an application to activate or not activate the tracking feature, and although most users are expected to choose the option (ask from the application not to track) companies, companies such as: Facebook fear that this will affect their business model, and thus limit their ability to target you with ads which is the essence of their business.


 For that, instead of continuing to criticize Apple as it did before, the company has begun to work its way to highlight the benefits of data tracking and its many benefits for iPhone users.

"To help people make a more informed decision, we also offer our privacy notices along with Apple's privacy notices, which will provide more information about how we use data in targeted ads that support small businesses and keep apps free," she said in an updated blog post.

"If you accept Facebook and Instagram notifications, the ads you see in these apps won't change, but if you refuse to accept notifications you'll continue to see ads but they'll be less relevant to you."


 The reason Facebook created these notifications, as interpreted in the same updated blog, is that privacy notifications coming to iOS 14 say nothing about the benefits of targeted ads as a result, the company fears that many iPhone users will block data collection efforts.

In addition, according to Facebook, the biggest loser from Apple's privacy notices are the small companies that rely on them for their targeted advertising service to reach interested customers.

"During the test, we noticed that publishers faced a more than 50% drop in profits when customization was removed from campaigns to install phone app ads," she said in a blog post published in June last year.

"We have also noted that free apps that rely on online advertising will be at risk when implementing Apple's new privacy feature."

But digital advertising experts say: "The biggest loser of this new feature that Apple will offer to its users is Facebook." Because the warning leads to many users refusing to grant permission, which will reduce data collection, the ad targeting service will be affected accurately in Facebook apps, and brands may decide not to advertise across their platforms and may switch to other competing services.

It is worth mentioning that Facebook is highly critical of this feature and its seriousness on the internet, but at the same time forgets its infamous record of mishandling user data, which put it in the last place when it comes to consumer confidence.

This has been criticized by Apple CEO Tim Cook, who has criticized companies such as Facebook, which he did not explicitly name, for constantly violating people's privacy.

"Technology doesn't need huge sets of personal data grouped together across dozens of sites and apps to succeed, advertising has existed, been thriving for decades, and is still without data collection," he said at a data privacy conference in Brussels, Belgium, last week.

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