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Apple regains second place in the smartphone market

 


Apple has regained its position from Huawei, china's second-best-selling smartphone company, in 2020.

According to new research reports from Counterpoint Research and Canalys, Samsung of Korea remains the number one seller in terms of the number of smartphones shipped, while Xiaomi, Oppo, and Vivo rank edited in the following three positions, according to CantaoPoint.

Just under a year ago, analysts reported that Huawei had outperformed Apple to second place in 2019, but U.S. trade sanctions appear to have affected Huawei strongly afterward.

The Chinese company's smartphone shipments fell by 21% in 2020 compared to 2019, according to CounterPoint and Huawei, in the top five in the fourth quarter of last year.

This is the first time in six years that Huawei has not been in the top five, according to the Canalys Foundation.

While Huawei was still able to retain third overall, thanks to domestic sales in China (reportedly shipped 70% of its phones in 2019), Xiaomi took the opportunity to expand internationally and the Chinese company's shipments saw a 17% increase in 2020 compared to 2019.

However, it has been reported that the fastest-growing smartphone brand in 2020 was Realme, which shipped more phones, 65% more than in 2019.

Apple's earnings were more modest, increasing by 3% to 5% annually, and Apple shipped the largest number of iPhones ever in the fourth quarter of last year.

 Although it remains the world's best-selling smartphone manufacturer, both reports indicate that Samsung's smartphone business is losing market share.

Both Canalys and CounterPoint say their shipments fell by 14% in 2020 compared to 2019.

Samsung is still ahead of Apple, which is in second place with 50 million smartphones, while the gap appears to be narrowing. CounterPoint says the South Korean electronics giant faces stiff competition from Apple and Chinese manufacturers in the medium term.

Overall, the entire smartphone market reportedly declined compared to 2019, with Canlis reported a 7% drop in shipments, while CounterPoint reported a 10% drop. CounterPoint blames the epidemic and the closures resulting from the decline but notes that shipments began to recover in the second half of the year.

Source: https://www.theverge.com/2021/1/28/22254368/smartphone-sales-2020-counterpoint-research-canalys-apple-samsung-huawei-xiaomi-oppo

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