Min menu

Pages

Android may follow Apple's steps to determine tracking user interests on apps

 


Google is considering developing Android for the transparency of tracking apps such as Apple, a feature that requests approval and allows the app to use user evidence and interests, which will be imposed by the iPhone on developers who request permission to track iOS users across apps and websites. Bloomberg's first news on Thursday underscores the growing pressure on large technology companies, spurred by Apple to take more proactive action to better protect user privacy.

The new feature was first announced at apple's developer's conference last summer, where transparent app tracking effectively conveys a system-wide choice between app tracking capabilities and user preferences. If the user says he prefers not to follow it, there's nothing the developer can do to get around it because Apple will disrupt the developer's ability to collect the so-called Advertiser ID code or IDFA. This code allows advertisers to track users from one app or website to another to target ads while also helping advertisers measure the effectiveness of ads, such as whether a user has purchased a product they saw in an app using the merchant's mobile website.



Google's use of transparency in app tracking may not be so intense


Apple intends to monitor developers who use audits and other methods to enforce their policies, which include the possibility of suspending or blocking apps from the App Store if the developer does not comply. Both Facebook and Google have publicly expressed concern about how Apple's subscription requirements negatively affect mobile ad networks. But Facebook took a step forward and began a public relations war against Apple over the change by complaining that it would hurt small businesses and accusing Apple of serving itself.

Google's position on app tracking transparency is probably not as harsh, Bloomberg reports. Instead of imposing subscription requirements on app developers, the Android alternative may resemble some of Google's upcoming planned privacy controls for Google's Chrome browser, through which the company seeks to end some of the most deceptive tracking technologies on the web today by developing less intrusive. Alternatives and give users more withdrawal mechanisms.

Google's work to develop new web privacy practices and standards is known as Privacy Sandbox. As part of this ongoing project, Google has taken steps to phase out third-party cookies on Chrome and is working on tools that allow advertisers to target groups of users rather than directly target individuals. All of this can explain how Google has developed an anti-tracking metric for Android, according to Bloomberg reports.

reaction: