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Amazon's fake ratings sold in bulk online


Fictitious valuations of products sold on Amazon's online marketplace are sold in bulk, according to the British Consumer Protection Group? Which.

The British Consumer Protection Group found 10 websites selling fake ratings at £5 each and stimulating positive reviews for payment or free products.

The company said it faces a tough struggle against the widespread fake review industry, and an Amazon spokesman said: We remove fake ratings and take action against anyone involved in the abuse.

The giant retail market allows other retailers to sell their goods through Amazon's website.

The British Consumer Protection Group has identified websites that offer review services for goods for sale on amazon market, which violate the company's terms and conditions.

There are sets of fictitious reviews available to sellers to buy for around £15 per individual, plus bulk kits from £620 for £50 and up to £8,000 for £1,000.

The group also suggested that five of the companies it found had more than 702,000 product references on its books.

Small payments are made to product reviewers ranging from a few pounds to more than £10, with free or reduced products.

They can even participate in loyalty schemes and earn themselves excellent goods, from toys to exercise equipment.

The sites provided tips on how to write reviews so as not to arouse Amazon's suspicion, and in some cases had criteria for reviewers to meet to qualify for rewards.

Natalie Hitchins, Head of Home Products and Services, Demanded? In other words, the CMA Competition and Markets Authority are considering selling fictitious reviews as a speedy one.

"The regulator should crackdown on actors and hold websites accountable if they fail to keep their users safe," she said.

"If websites are unable to do so, the government must urgently strengthen consumer protection online."

An earlier investigation by the consumer group found dozens of Facebook groups with vendors offering commissions for fake reviews.

This has led Facebook and eBay to sign agreements with the CMA to better identify, investigate and respond to false and misleading valuations.

An Amazon spokesman noted that it had worked with other technology companies to report the bad, but added that online retailers could not do so on their own.

"Customers need to be able to trust the reviews they see online and more powers should be given to regulators, such as the CMA," he said.