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Twitter integrates newsletters across its platform


Twitter announced its acquisition of the Revue news platform just a few days ago, but the company began integrating the product into its Twitter.com website.

It looks like the newsletters will soon be the latest addition to twitter's navigation bar, along with bookmarks, moments, Twitter ads, and other options.

The company is also developing a way to promote the new product to Twitter users and is otherwise preparing them to reach their audience with money for their work.

These results were revealed by Jane Manchun Wong, who searched the Twitter.com site to see what the company might plan after its most recent acquisition.

According to a pop-up promotional message under development, Wong found that Twitter is soon planning to offer a range of Revue features, such as: the ability to create and schedule newsletters, include Tweets, import email lists, analyze sharing, and earn money from paid followers.

The promotional messages were clearly in the early testing phase, but they alluded to Twitter's larger plans to connect Revue to its platform, serving as a way for prominent users to monetize their reach.

The Discover More button in the pop-up message is now redirecting Twitter users to Revue's website.

In addition, Wong noted that Twitter was making newsletters a new navigation option in Twitter's sidebar menu.

The new navigation option is not displayed in the top-level menu where you find options today, such as: explore, notifications, messages, or bookmarks, but are displayed in the submenu that you can access from the More 3-point link.

The close integration between Revue and Twitter's main platform is likely to give the company a competitive edge in the newsletter market, especially as Twitter has hinted that its new audio product, Twitter Spaces, will also be used as a means of communicating with newsletter subscribers.

This probably means that Twitter users will not only be able to post newsletters with the new Twitter product, but also monetize the current follower base, find new readers through embedded Twitter features, and then engage their fans continuously through Twitter Spaces voice conversations.