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The rise in advance orders for Galaxy S21 phones in South Korea


Samsung's South Korean subsidiary is experiencing a 20% increase in advance orders for Galaxy S21 phones compared to the Galaxy S20 phones launched last year.

In the midst of the Coved 19 pandemic, and during the home quarantine period, Samsung last year released the Galaxy S20, Galaxy S20+, and Galaxy S20 Ultra, but unfortunately did not achieve the expected success. In South Korea.

Samsung noted a 30% decrease in sales of the Galaxy S20 compared to the Galaxy S10+. The Korean giant failed to meet its sales targets. The same story with Galaxy Note 20 devices, which consumers largely avoided.

In order to enhance the results of the mobile division, Samsung decided to accelerate the launch of its premium phones. Gith unveiled Galaxy S21 devices in January 2021. It is now available for pre-order.
Galaxy S21 phones enjoy success in the South Korean market

According to information quoted by the Korea Herald, Samsung recorded 20% higher advance orders for the Galaxy S21 than the S20. Citing sources close to the company, the brand indicates strong demand for phones not associated with mobile subscriptions.

Compared to last year, demand had tripled. In 2020, Galaxy S20 devices not connected to mobile subscriptions still account for only 10% of total sales. This year, this rate has risen to 30%. On the other hand, the demand among telecom operators remains stable.

Furthermore, the Galaxy S21 Ultra appears to be the most popular among buyers in South Korea, thanks to a 108-megapixel image sensor, a 5,000 mAh battery, and nut S-Pen compatibility.

Despite excellent pre-order figures, analysts say the Galaxy S21 will never be as successful as the flagship Galaxy S10 for 2019. They also expect the Galaxy S21 to be 30% lower than the S10 sales.