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LG has unveiled the world's first LG Rollable smartphone at CES 2021, the world's largest consumer electronics and technology show.

This allows the South Korean company to lead the competition over the next screen format in the mobile phone market, following the success of Samsung's folding smartphones.

LG released a five-second teaser, featuring a smartphone with a wearable screen that can expand, and the company said the product will be launched later this year.

Ken Hong, the LG spokesman, said: "Our department wanted to show that it was a real product, as there were a lot of rumors about the retractable phone, and given its release in CES 2021, I can say that it will be launched this year.

LG Rollable contains what the company calls a unique resized screen that extends into a tablet screen instead of a smartphone screen, and the stretching and shrinking process help save more screen space.

LG is reportedly working with China's BOE Technology Group to produce the roll-back screen, and LG has not yet confirmed the display technology used by LG Rollable or any details about different display sizes.

 LG started working on the LG Rollable as part of the company's Explorer Project experiences, and the company used this project to launch its LG Wing smartphone, with a rotary design and two OLED screens.

The turnip screen is based on flexible OLED technology, and BOE has provided Huawei smartphones with OLED screens and has been providing a small amount of these screens to Apple for iPhones since late last year.

BOE Technology Group is supposed to be happy to collaborate with LG because it needs more smartphone customers to accommodate the OLED capacity that Huawei no longer consumes due to U.S. sanctions against the Chinese company.

LG's fable display comes at a time when the company's smartphone business is struggling to make money due to intense competition with market leaders such as Samsung, Huawei and Apple.

LG's mobile division reported an operating loss of $135 million in the third quarter of 2022.


 

 

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