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Facebook prepares for the anti-monopoly lawsuit against Apple

 


Facebook is reportedly preparing a monopoly suit against Apple over the upcoming App Store policies and iOS 14 privacy feature, although plans to lift it are not final, according to a new report from The Information.

The social media giant is working with an outside legal adviser over the complaint, which claims Apple abused its power in the smartphone market by forcing app developers to abide by the App Store rules that Apple apps do not have to follow.

Although the lawsuit could constitute a major escalation of the deteriorating relationship between Facebook and Apple, people familiar with the matter said that Facebook had finally decided not to lift it.

Sources say Facebook is facing internal resistance from employees over a high-profile battle with the iPhone manufacturer technology giant.

The antitrust suit focuses on the next change that would make a certain type of user tracking tags unsubscribeable.

In 2020, Facebook launched a campaign against the privacy feature, claiming it could reduce ad revenue and harm small businesses.

The social media giant may seek financial damages in an antitrust suit, but the most important goal of the complaint is to change app store and developer guidelines

Facebook has considered bringing other companies into the lawsuit as well, and this is not the first time Facebook has appeared in preparation for apple's face in court.

The social media company said in December that it plans to submit internal documents to help Epic Games in its own legal battle with Apple.

Facebook and Apple have been far apart for years, but tensions over each company's handling of user data and privacy have erupted in the past.

Tim Cook criticized Facebook's mismanagement of consumer data, while Facebook targeted supposedly high Apple prices.

These tensions escalated with the planned change to the IDFA advertiser ID, announced by Apple in 2020 but delayed until 2021 in order to give developers more time to prepare.

Facebook stepped up its opposition to the feature in late 2020, publishing full-page press releases with in-app claims explaining to businesses that revenues could be hurt.

While Facebook and other ad-based organizations have expressed concerns about the feature, Digital Rights and Privacy Groups praised Apple for this.

Despite the criticism, Apple says it is committed to the privacy feature, and announced that the anti-tracking feature should reach the next trial version of iOS before its launch in the spring.
 

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