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Facebook plans to provide newsletter tools

 


 

Facebook plans to offer newsrelease tools to independent journalists and writers, in a move to provide more services to independent writers as the social network moves into a fast-growing news space, the New York Times reports.

These tools are believed to include features to help writers build followers via Facebook and organize email lists, as well as paid subscription tools to help journalists make money from newsletters.

Although work on the project is still in its early stages, executives hope to launch the features as soon as this summer.

The product may be similar to that of other news release companies, and this news comes as interest in newsletters booms.

The substack news service boasted more than 250,000 paid subscribers from September last year, and Twitter earlier this month acquired rival newsletter Revue.

A number of prominent journalists have left traditional publications to start independent news bulletins, where they are tempted by the idea of full editorial control over their work and the ability to benefit directly from the proceeds of the subscriptions they bring.

Facebook is trying to better highlight news sources across its platform, with Facebook News offering content from partner media organizations, and those organizations are paid for the inclusion of their articles.

Facebook News has helped improve Facebook's relationship with traditional publishers, and it believes that news tools are an attempt to attract individual writers to publish their work via Facebook.

In a statement to The New York Times, a Facebook spokesman did not directly confirm the report, but said the company was working to find ways to support independent journalists.

"We want to do more to support journalists and independent experts who build businesses and online audiences," said Campbell Brown, Facebook's Vice President for Global News Partnerships.

"We're exploring ways to help them take advantage of the news products we've created, such as Facebook News and subscriptions, while also building new tools to complement what journalists really find useful.

Given the increasing popularity of newsletters, it was only a matter of time before Facebook began exploring them.

Facebook CEO Mark Zuckerberg reportedly asked his team to make the project a priority after noticing the growing trend of independent journalists seeking income through news messaging services. 

Source :https://www.nytimes.com/live/2021/01/28/business/us-economy-coronavirus#facebook-is-said-to-be-planning-newsletter-tools-to-court-independent-writers

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