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Apple introduces new privacy notices in early spring

 


Apple said Thursday that the new pop-up privacy notices are starting to appear on most iPhones in early spring, a requirement that major digital advertising companies, such as Facebook, have warned is hurting their business.

New one-time pop-up privacy notifications require an app developer to request user permission before the app tracks its activities across other corporate apps and sites.

Digital advertising experts believe that the warning leads to many users refusing to grant permission.

Apple announced the move in June, but said in September that it was delaying the change to give digital advertisers more time to adapt.

Facebook said in December that it plans to show the pop-up notice because it doesn't want iPhone users to lose access to their apps.

Facebook executives told investors that the change could start hurting the company's revenue in the first quarter.

The CEO of Facebook accused Apple of having every incentive to use its dominant mobile platform to intervene in competitors and how Facebook and other corporate applications work.

"Apple may say it's doing it to help people, but the moves clearly follow their competitive interests," Zuckerberg said.

Apple has revealed that it has an active installed base of 1.65 billion devices, more than a billion of which are iPhone devices, with 620 million subscribers paying through its devices.

For its part, Google said that it stops these practices, including the use of apple's tracking ID, which requires it to show the warning and thus avoid it.

Google benefits from being the default search engine on iPhone, a unique site that pays Apple an estimated $9 billion to $12 billion a year.

Apple said it offers a free alternative technology that will help advertisers know paid clicks without engaging in what Apple considers to be tracking.

The company has not provided a specific date, but the publicized schedule revealed indicates that the long-awaited feature, known as App Tracking Transparency, will be part of an iPhone update likely to arrive in late March.

Apple also released an 11-page report to clarify how much information apps can know about their users during everyday life.

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