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Samsung TVs offer adaptive HDR10+ feature


Samsung Electronics has announced that the new adaptive HDR10+ feature for the best viewing experience at home supports Samsung TVs, improving the HDR10+ viewing experience in customers' homes regardless of lighting conditions.

The adaptive HDR10+ feature supports Filmmaker mode and adapts to brighter rooms so customers can enjoy the true cinematic experience with HDR10 movies and TV shows in any environment at home.

The adaptive HDR10+ feature is launched globally with Samsung's upcoming QLED TVs.

While HDR content is typically optimized in a dark environment, viewing environments for customers may vary greatly depending on a wide range of factors, including room lighting, time of day, and proximity to windows.

The adaptive HDR10+ supports the dynamic improvement of each scene, following hdr10+ LLC instructions, and can now adapt to any room lighting situation, enhancing the HDR experience.

This feature uses the TV's light sensor and ensures that the screen brings life to the creative goal without any loss of detail or contrast.

The ADAPTIVE HDR10+ feature on Samsung QLED TVs supports Filmmaker Mode, a viewing mode developed by Samsung as a member of UHD Alliance in partnership with filmmakers, studios, and consumer electronics manufacturers.

Samsung has teamed up with Amazon Prime Video to enable Filmmaker mode and the new adaptive feature for Prime Video customers.

"We're always looking for new features and innovations that can help improve the customer experience," said BA Winston, global video playback at Amazon Prime Video.

"Prime Video content is enhanced by Filmmaker mode and HDR10+ adaptive feature regardless of the viewing environment and customers can enjoy movies and tv shows the way filmmakers want.

Given that consumers spend more time at home, Samsung has been looking for ways to enrich the consumer entertainment experience.

Samsung said: We are pleased to offer smart image quality solutions that enhance the HDR viewing experience at home to consumers and deliver the original quality cinematic experience to our customers worldwide.

HDR++ is not the first HDR standard to offer such a feature, as Dolby announced at CES last year Dolby Vision IQ, a new feature for its HDR standard, which promises to improve HDR content for the room you're watching.

Dolby Vision IQ featured on selected LG and Panasonic TVs throughout the year and was generally well-received in reviews.