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Uber launches 30-day-a-day ride book service


Ride-on-demand (Uber) has launched a new feature that allows customers to book a trip 30 days ahead of schedule and has named the service Uber Reserve.

This feature is not entirely new, as Uber allows customers to schedule trips previously since 2016, and Lyft also allows customers to book their flights seven days ahead of schedule. But now, the feature is gaining a new brand name, some notable adjustments to how drivers communicate with passengers, and service charges to motivate drivers to accept these previous bookings.

Early car reservations are usually limited to rental car services, such as black car companies and limousines. Previously, Uber and Lyft said such features were unnecessary, given that a car could be called to the door in about five minutes.

 As of this week, Uber Reserve will be deployed in 20 U.S. cities. Booking a scheduled flight has become simpler than in the past. Flights can be booked at least 30 days in advance, but not less than two hours before the scheduled ride.

Unlike the way Uber has done this before, customers using Reserve will match up with a driver two hours before they ride, and the fare will be paid in advance. Previously, Uber allowed customers to book flights in advance, but did not match them with a driver at least 15 minutes before the scheduled ride. If something goes wrong and the driver doesn't succeed, customers will get a $50 credit to use in the Uber app.

Initial rates will include service charges ranging from $8 to $12, depending on the market. "These trips are obviously more expensive than a regular on-demand version of the trip," said Jeffrey Tam Scott, Uber's product manager. "We are trying to provide the best possible and guaranteed experience between the passenger and the driver. Therefore, by adding these extra charges to the fare, journeys become more attractive to drivers."

Uber's on-demand ride service business has been affected by the Corona coronavirus epidemic but is slowly recovering. Total bookings in the Transport Services Department, or the amount of money earned before payment to drivers, decreased by 50 percent year-on-year.

Uber believes the new Reserve service has a benefit outside the world of commercial mobility. Tam Scott said it could be used to book a trip to the doctor's office or to the grocery store when crowds aren't common.