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Facebook: What's wrong with the movie Social Dilemma?


Source image: thequint.com


Facebook published in response to the movie Social Dilemma in which the company addressed many points, as the company began its statement saying: We should have conversations about the impact of social media on our lives, but the movie Social Dilemma buries the essence in excitement, and instead of providing an accurate view of technology, It gives a distorted view of how social media platforms work to find a suitable scapegoat for difficult and complex societal problems. The creators of the film do not include insights from those currently employed in the companies or any experts who take a different view of the narrative the film introduces. Nor do they acknowledge - critically or otherwise - the efforts companies are actually making to address the many problems they raise.

And Facebook explained the main points in which the film was wrong, as it set 7 points:

Facebook is not addictive:

Facebook says its latest news page does not build features that increase the time a user spends browsing, but the company is working to make sure it delivers value to people, not just increase usage.

For example: Facebook in 2018 changed the order of topics on its latest news page to prioritize meaningful social interactions and prioritize things like viral videos. This change resulted in a 50 million hourly reduction in time spent on the platform. And that's not the thing to do if you're simply trying to get people to use your services more, says Facebook.

Facebook wants people to control how people use its products, which is why it offers time management tools like the activity dashboard, daily reminders, and ways to reduce notifications.

User is not a product!

Facebook is an ad-supported platform, which means that selling ads allows the company to provide everyone with the ability to connect for free, and this model allows small companies and entrepreneurs to grow and compete with major brands by finding new customers more easily.

Facebook says: “Even when companies buy ads, they don't know who you are. We provide advertisers with reports about the types of people who view their ads and how their ads are performing, but we do not share information that identifies you unless you give us permission. We do not sell your information to anyone, and you can always see your interests in advertising preferences, and you can remove them.



Facebook uses algorithms to improve users' experience - just like any dating app or like Amazon, Uber and the myriad of other consumer-facing apps that people interact with every day, and that also includes Netflix, which uses an algorithm to determine who thinks should watch the Social Dilemma movie.


Facebook has made major changes over the past year as part of its deal with the Federal Trade Commission, creating new safeguards for how data is used while giving people new controls over how their data is managed and it now has thousands of people working on privacy-related projects so the company can continue to fulfill. Have their own privacy obligations and keep people's information secure.

Facebook says: “Despite what the movie Social Dilemma suggests, we have policies that prevent companies from sending us sensitive data about people, including users' health information or Social Security numbers, through business tools such as Facebook Pixel and the SDK. We do not want this data and we are taking steps to prevent the use of potentially sensitive data that companies send to our systems. ”


The truth is that polarization and populism existed long before Facebook was created, and the company consciously takes steps to manage and reduce the spread of this type of content, and the vast majority of the content that people see on the platform is not polarized or even political - it's everyday content from people's friends and families.

The election:

The company admitted it made mistakes in 2016, however, the Social Dilemma movie ignored that, improved security and now has some of the most advanced teams and systems in the world to prevent attacks. It removed more than 100 networks around the world engaging in coordinated, non-authentic behavior over the past two years.

Wrong information:

The idea that Facebook allows misinformation to aggravate its platform or that it somehow benefits from this content is wrong, as Facebook puts it. It is the only major platform for media and has a global network of more than 70 partners to check news and in different languages ​​around the world. Content is also rated incorrect and ranked lowest on the news feed. Misinformation that could contribute to impending violence, physical harm and voter suppression, including misinformation about COVID-19, is also removed.

All information on this topic represents Facebook's view.