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Google launches Keen service that will compete with Pinterest

Google announced today, Thursday, a new service experience (Keen) that provides users with the ability to follow the content that interests them from the Internet.

Although the (Ken) service is very similar to the (Pinterest) site, it has the advantage that it is automated and uses machine learning technology. The service was developed by Google Area 120 Business Incubator in cooperation with the company's PAIR division, which is dedicated to developing human-centered machine learning systems.

And Google explained in a post that in the (Ken) service the user can define the content that he wants to spend his time watching, then the service works to find the content that he loves. The service is available as an application in the Android system and across the web.

After specifying a title for the content, the user can save the search terms that help him to find the content in question, then by returning to the topic that he specified, he will find images that represent different types of content that match the search terms, including: YouTube videos, links to blogs, and other that.

The service also contains groups that use Google's search engine and machine learning technology to help users discover more related content. Users can contribute to topics, or follow them. The user can add any of these topics to his groups, or share it with other users.