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Corona raises app revenue to $ 50 billion

Consumer spending on mobile apps and app installs increased significantly during the first half of 2020, partly due to the COVID-19 pandemic, according to new data from Sensor Tower.

In the first half of this year, consumers spent $ 50.1 billion worldwide through the App Store stores from Apple and Google Play - a figure that rose 23.4% from the first half of 2019. Previously, Revenue grew 20% between the first half of 2018 and 2019. In addition, first-time app installations increased by 26.1% year-on-year in the first half of 2020 to 71.5 billion downloads.

And the Apple App Store accounted for 18.3 billion of those downloads, up 22.8% year on year, while Google Play achieved 53.2 billion installs for a new app, up 27.3%. However, Google Play saw more app installs, but the App Store continued to outperform its competitor in terms of consumer spending.

During the first half of the year, the App Store achieved $ 32.8 billion in in-app purchases, subscriptions, and premium apps and games, according to Sensors Tower estimates. This figure increased by 24.7% on an annual basis from $ 26.3 billion spent during the first half of 2019. It is also nearly twice the total estimated revenue of Google Play, which was $ 17.3 billion, an increase of 21% on an annual basis.

YouTube was the second most profitable app in the first half of 2020, generating an estimated $ 431 million globally, followed by the TikTok app with $ 421 million. And in fourth and fifth places, came Tencent Video and Netflix, respectively.

Meanwhile, consumers stuck in their homes during the epidemic were downloading applications and games in large numbers. During the first half of the year, consumers installed 71.5 billion applications for the first time, an increase of 26.1% over the first half of 2019.

(Tik Tok) was the most downloaded application in the first half of the year, as the number of downloads reached 626 million, but it is believed that the situation will not remain the same during the second half of 2020, given the recent changes in India, where the government has now banned 59 applications Chinese, including: (Tik Tok).

WhatsApp and Zoom came in second and third, respectively - the latter indicating a rapid shift to work and study from home, and the need for consumers to use video conferencing applications. In addition to WhatsApp, Facebook booked fourth, fifth, and sixth places with its main application, Instagram, and Messenger. Then Snapchat and Likee came in seventh and eighth. It was ninth and tenth for Netflix

(Sensors Tower) found that mobile games also witnessed an increase during the epidemic, as gaming spending increased by 21.2% year on year to reach an estimated $ 36.6 billion during the first half of the year. Spending on the App Store grew 22.7% year on year to $ 22.2 billion, while spending on Google Play games increased 19% to $ 14.4 billion and YouTube.