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Microsoft joins the boycott of Facebook ads

The Facebook boycott hit a time when a group of other major advertisers, including Microsoft, Ford, and Adidas, announced that they would withdraw their money.

Key advertisers continue to join the “Stop Hate for Profit” campaign and have promised to stop spending money on Facebook ads in July to pressure the company to do more to stop the spread of hate speech and misinformation.

So far, at least 184 companies have joined the Facebook hate policy protest, including some of its biggest customers, according to the Sleeping Giants activist group, and Reebok, Levy and Clorox have in some cases blocked the spending for six months.

Reports revealed that Microsoft suspended its ads on Facebook and Instagram in the United States in May, and recently expanded that to include advertising spending worldwide until August.

Unlike many advertisers who recently joined the Facebook boycott campaign, Microsoft is concerned about where its ads are shown, not Facebook policies, but this move still means now that another big advertiser has stopped spending on Facebook.

The new wave is the biggest hit so far for Facebook, and Microsoft alone spent more than $ 115 million on Facebook ads in 2019, according to advertising analytics company Pathmatics.

Adidas and its Reebok subsidiary suspended Facebook and Instagram ads globally until the end of July, and the company said: It will set standards to hold itself and each of its partners accountable for creating and maintaining safe environments.

While (Best Buy) of Consumer Electronics Trading said: It will temporarily stop advertisements on Facebook and Instagram as of July 1.

The cleaning giant Clorox suspended advertising on Facebook and Instagram until December, and it will transfer its advertising spending to other media platforms, as well as stop spending on the Facebook Audience network.

Ford indicated that it has temporarily suspended all ads on US social networks during the next 30 days in order to assess its presence on the platforms.

And HP announced that it will stop the American advertisements on Facebook.

Edgewell Personal Care has announced that it will temporarily stop paid North American and European ads for more than 25 brands on Facebook and Instagram from Wednesday, until further notice.

Sportswear manufacturer Puma said through its Twitter platform: It will join the “Stop Hate for Profit” campaign and stop all ads on Facebook and Instagram throughout July.

These companies join Coca-Cola, Honda, Diego, Starbucks, Verizon, Unilever, and others. In some cases, companies have suspended advertising spending on other social media platforms as well.

The boycott comes after a group of organizations called on Facebook advertisers to stop spending on social media during the month of July, and groups accused Facebook of allowing the spread of racist, violent, and misleading content on its platform.