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Find out WhatsApp story, how it started, and why its logo color is green



WhatsApp, the most popular instant messaging app today, hides many secrets in its history, origin and meaning.

 The platform contains billions of users; However, despite its popularity, few doubted the origin of this app that they use a lot in their daily lives.

We use WhatsApp daily or almost daily to communicate, to enjoy and to maintain work or social media. We send memes, GIFs, emojis and videos and share almost everything through the app.

WhatsApp is a company created in 2009 by Jan Kuom, a Ukrainian born outside Kiev, and Brian Acton, an American who worked for Adobe, Apple, and Yahoo before venturing as a co-founder of the instant messaging app.

Jan Kuom had been wounded by war and danger in his childhood, barely graduated from high school and then recruited as a student in mathematics and computer science. And like many other businessmen like Bill Gates or Mark Zuckerberg, he abandoned his studies.

Kuom was a Jew, as was his family, so they lived in fear. When he was 16, he immigrated to the United States with his mother and grandmother.

Upon arrival, they touched the ground in Mountain View, California, which is the same city where WhatsApp offices are now and Google's huge campus.

At the age of 18, Com became very interested in computing, and after a long journey, he finally met Brian Acton in Yahoo. For eight years, the two people became good friends.

In 2009, Kuom bought an iPhone and realized the enormous potential that smart devices could have, so he risked and decided to establish WhatsApp, a name that, as expected, was inspired in the phrase "What up Up".

In the same year, Brian Acton declined Facebook and Twitter offer. Ironically, Zuckerberg ended up merging the two friends on its board of directors.
Originally, WhatsApp was a kind of smart calendar with which you can see what each person is doing to check whether they are available to chat or if it is better to contact them via SMS.

However, later, both friends considered that they had to face great competitors such as Skype, BlackBerry Messenger and MSN.

 As for the color of the app, everything seems to indicate that green was chosen because it represents safety and should be a vitally important aspect when communicating with people, because we seek privacy in our conversations.

In the digital world, green is often used when something is safe or has been verified. Imagine that instead of green, the WhatsApp logo was red ... it probably won't give you the same confidence, right?

From a marketing perspective, green attracts attention easily and stands out from other applications. Likewise, green indicates renewal and abundance. It is the color of nature, so it represents harmony and hope, which are essential aspects for a person to suggest something in order to achieve.
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