Min menu


Because of Corona .. Microsoft closes its stores permanently

Microsoft announced that it will permanently and permanently shut down 83 of its retail stores. Instead, it will focus on its Microsoft.com online store, where customers can find support, sales, training, and more.

The American company said on Friday that members of the retail team will help customers from the website rather than stores.

A spokesman for the company confirmed to CNBC that all Microsoft employees will have the opportunity to continue working for the company.

"Our online sales have grown, as our product portfolio has generally evolved into digital offerings, and our talented team has proven successful in serving customers outside any physical location," Microsoft vice president David Porter said in a post on the company's blog.

"We are grateful to our customers at the Microsoft Store and look forward to continuing to serve them online with the retail sales team at Microsoft Corporation sites."

And Microsoft began about a decade ago to expand its presence on the ground, opening many retail stores to simulate a marketing experience similar to the experience of Apple, consumers can go with it to the stores to try the company's programs and new devices before purchasing them, until they built a store on Fifth Avenue In New York City, just blocks from the famous Apple Glass Store.

The decision appeared to have been taken after the company decided to temporarily close stores in March due to the spread of the Coronavirus.

Microsoft said that the closure of its stores "will result in a reduction in tax fees amounting to about 450 million dollars, or five cents per share," which will be recorded in this quarter, which ends on June 30.

"Microsoft will continue to invest in the interfaces of its digital stores on its website, and stores in Windows and Xbox, to reach more than one billion and 200 million people per month in 190 markets."

"The company will also re-imagine the spaces that serve all customers, including operating Microsoft Experience Centers in London, New York City, Sydney, and Redmond," she added.

The company's decision comes days after the announcement of the end of its mixer games broadcast service next month, and it said that it will enter into a partnership with Facebook to push users to the service of the recent games (Facebook Gaming).
Source: websites